This could see the famous Calle Larios Malaga a couple of weeks due to a Beefeater campaign . The campaign "Beefeater London Calls" moved some classic emblems of London to promote the brand. This campaign has also been in other parts of Spain such as Madrid, Seville and Valencia. Was to make random calls to the familiar booths and answering questions on the English capital could win prizes (trips, courses, including work).
Although of course the brand was present, the contest was not about the product itself that is funny but as previous campaigns using English identity, particularly in London as branding, ie is using a city as a sample of your product, and being an alcoholic beverage, where all advertising is complicated, it is thought best options I've seen. A little risky because you do not get, of course, make a direct but to my mind are those pictures of the bars full of typical objects in London and is certainly more of a will that relationship.
Greetings!
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