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alcohol moderation Campaign Spot Coca Cola Brazil

This video was one that made me think about opening a blog and therefore it is the first to arrive.

is a campaign in Brazil to moderate alcohol use if you are driving. The video speaks for itself and see the reactions of the people shown to be effective.

I think the fact of this campaign where it all begins is very important and is much more direct. At that point, television commercials and other lost memories, however, live site adds another dimension much more real.